Bibliographie sélective OHADA

Artificial intelligence with its fifth industrial revolution is fast griping the African continent. The emergence and adoption of artificial intelligence applications and systems is fast becoming a normal trend in emerging markets landscape across Africa. This paper is borne out of the need to identify challenges that professional grapple with in their quest to surmount the challenges posed by the realities of artificial intelligence applications in Africa. The study adopted the thematic style in presenting the challenges as well as the prospects of artificial intelligence applications for the accounting professional in emerging market. Some of the challenges of artificial intelligence application identified in this study include: complex algorithms, reduced investment, and software failure, lack of political will and limitations amongst others. On the other hand, opportunities of artificial intelligence in emerging market include transportation automation, technological cyborgs and robotic companions amongst others. From the findings, accounting professional are advised to strive harder in order to beat competition by delivering quality services to her clients through harnessing opportunities for rebranding, reengineering and radically improving the business and investment decisions which is the ultimate purpose of the profession. More so, they are encouraged to develop a novel set of proficiency revolving around data in the profession

Corporate social responsibility (CSR) and green marketing adoption is a twin trend that is fast becoming a global tendency amongst world economies, irrespective of socio-economic outlook. This paper pedagogically links the two concepts in the Nigeria business climes and explores, through a panoramic view the rate of adoption of CSR and green marketing in Nigeria. This study adopted an exploratory research design vis-à-vis a qualitative research approach. Based on the findings, this paper posits that corporate social responsibility in the Nigerian context is highly “localized” to reflect realities in the Nigerian socio-cultural space. However, green marketing adoption is near impossible for the average Nigerian organization; this is due in part to the enormous funds necessary for implementation of green marketing strategies in their businesses. This study therefore recommends the setting up of trust fund for companies (especially, small scale business) by government; this would give the companies the opportunity to fully develop and adopt green marketing strategy