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From rationality to reality. The evolution of law and economics through the behavioral lens. Understanding how we choose: foundations of behavioral economics. Rethinking law through the lens of behavioral economics. Why law needs behavioral economics. The challenge of integrating behavioral economics into private law: freedom vs regulation. The double-edged sword of behavioral economics: protecting consumers from psychological manipulation. Balancing innovation and consumer rights: a global view on consumer protection in the EU, Italy and Colombia. Alternative dispute resolution and the judicial agreements. The justice system seen though behavioral economics. Judicial agreements: procedural autonomy and enhancing judicial cooperation. Alternative dispute resolution (ADR) and mediation: legal frameworks, party autonomy and behavioral economic. A brief comparative analysis on mediation: EU, Italy and Colombia. Applying behavioral economics in the ADR (mediation).