Bibliographie sélective OHADA

Scholarship on Artificial Intelligence (AI) and copyright tends to frame its inquiry around Turing's question — 'Can machines think?' — and the normative challenges of the new Spring of AI. This paper asks instead whether the governance challenges of Generative AI (GenAI) are genuinely unprecedented, or a new iteration of the endogenous self-structuration processes that have historically linked technological innovation and intellectual property law. Tracing the evolution of creative guilds — from the Stationers' Company to the decentralised guilds of the digital economy — it shows that clashes between creative industries and emergent technologies have consistently been resolved through lex mercatoria before sovereign regulation crystallised. It then argues that GenAI's architecture introduces a collective-moral dimension to authorship that copyright frameworks built around individual creativity cannot accommodate. The paper advances two contributions: pictographic AI-specific licensing instruments modelled on Creative Commons, and protection of complex prompts as copyrightable expression. GenAI's diffusion, it concludes, calls for adaptive governance rather than systemic disruption.